I’d much rather that advertisers stuck to selling products than pushing social agendas, but such is the state of advertising. Why don’t we just sing the company’s name three times? Don’t be a stranger! Most of the time it’s just something they have to have. I was just looking at some comments on LM’s YouTube channel, and they were all glowing. I checked Liberty Mutual’s Q2 2020 financial performance and it appears the company lost $320 million. Who in the world is creating these abominations. Why not portray everyone as equal and not the same ones always the brunt of every joke. Give me a break.). Even the ones that make me laugh the first time I see them get really old after the 100th time. But before we discuss Liberty Mutual’s latest ads, let’s look back at the previous ones as the new work is derive… In all seriousness, depreciation happens immediately, regardless of your oil’s viscosity, and while “new car replacement” coverage is a good thing to have, you can get something similar with any company by adding some GAP coverage. Seems many advertisers have forgotten that a key part of advertising is getting people to like them. Are you referring to the “Bad Job” ad with the struggling actor? I’ve got just the policy for you. The mute has to be near because it starts off loud and grating immediately. Not sorry!) Well then, Anonymous, you’ll be disappointed to hear that Liberty’s latest commercials combine the worst elements of both the stupid actor testimonials and the dumb-ass comedy schtick. I knew other people had to feel the same way, which is why I did the internet search and found your article. Internet message boards and the company’s own social media pages are rife with complaints from people who say they hate Liberty’s commercials so much, they refuse to consider them when shopping for car insurance: I know I’m just a humble freelance copywriter, but here’s what I think Liberty Mutual should have done. Tom McParland. Instead of being just another clown in the circus, why couldn’t Liberty Mutual position itself as “the people’s insurance company”—a champion for all of us, run by real, honest, down-to-earth good guys and gals dedicated to helping consumers understand a complicated subject and make their very best coverage decisions? For those of you that aren’t aware, your rates are based on your level of risk. I like the one that blathers something about “torque ratios” then says it’s part of doing your homework on buying a car. Liberty Mutual with their silly running team of a guy and an emu, Progressive with their team of white uniformed stars of absurdity, add to them GEICO getting more and more absurd, senseless, and meaningless. Awful, yes. Anyone familiar with the P&C insurance market knows that any carrier who is a “mutual” company will NOT dare attempt the financial stunts that other carriers paid millions to employ “lowball, stonewall & curveball” tactics as bad faith law firms would be on a mutual insurer like dots on dice and could treble their demands in punitive damages. Great. That’s great news! Not that I’ve ever previously heard a name “limu”. The Emu and Doug on a motorcycle commercial is the most obnoxious thing I’ve ever seen on television. But it’s the only one, and their jingle drives me nuts every time I hear it. Great post, Michael! Moving on, an ad I like to call “Witless Protection.”. Playing off the trope that white people follow rules and POC just want to break rules. LM’s ads are so bad, so utterly painful, so mind numbing horrific, so obnoxious, so damn STUPID and they are pounding us all with those pathetic ads constantly, we all want them to go out of business to stop the ads. Stay tuned — my next post will be a review of the “LiMu Emu” ads. Yes, Liberty Mutual does measure the effects of its advertising. I’ll tell you how this happens, Nate. Stupid pandering to dumb down the customers. I actually think that line is clever, but it’s the only thing clever about that ad. Oh, no… who in the world is approving these stupid commercials. You ask some good questions. And this garbled HURGLE-BURGLE-MCGURGLE bullshit is so annoying—particularly in the dead of night when it wakes me out of a deep sleep just in time to ear-core me with LIBERTY, LIBERTY, LIBERTY . Rob, I believe commercials such as these speak to the Ditkas of the world who don’t do a whole lot of thinking for themselves. I really don’t think the advertisement company cares what we think which is obvious because they get more stupid with each new one. Does anyone have any idea how to get the ear of the company? Just because you pay all your bills on time doesn’t mean you are a safe driver. . She bobs her head indignantly. . Hi, Justin. Commercials for “liberty” insurance are anti-male at a minimum. Doesn’t help with kids watching of every race who will assume white men are actually like this. I must agree with you, and then some. I’ve also been dreading it. Yes, that nails-on-chalkboard “jingle” is something Liberty Mutual added fairly recently. I’d rather die than purchase your product. “… Attention and awareness are secondary benefits; they should never be the goal. (Just look at the “Peloton Husband” to see how willing some people are nowadays to malign white men who aren’t made to look weak or dumb.) But they sell the piece of crap to the client as this hugely innovative idea that’s just so, so funny and memorable. I agree, Anthony. Allstate has that guy from The Unit and 24 who looks really serious, but has a nice soothing voice. Since it is “only a matter of time” before you damage someone else’s vehicle, you can take the bus, or... wait for it, wait for it... you CAN LEARN TO PARALLEL PARK! Progressive has that lady that looks like she works in a ‘50s diner and is obsessed with pop hits from the ‘80s. And the pandering to Spanish speakers, yuck. Oh, those acapella shorts. Plug in TV to the rest of your data and marketing stack. Allstate’s “You can get 20% discount now,” repeated & repeated. What people do then is just nervously edge away.”. It’s the one I hear people complain about most often when the conversation turns to television commercials. The entire premise with the high-speed chase is just mind boggling coming from a car insurance provider. But, you know, the kids would rather be funny or “creative” anyway. That it does. What the hell does an emu have to do with insurance? In the past 30 days, Liberty Mutual has had 29,193 airings and earned an amazing airing rank of #2 with an impressive spend ranking of #7 as compared to all other advertisers. And who was in the focus group that inspired a new low in tv commercials. And the new “jingle” reminds me of the SNL skit “chopping broccoli”. And Flo. This would be a great fit for the company name and its Statue of Liberty logo, itself the ultimate symbol of friendship, opportunity, and freedom from oppression. MAGINE HOW MANY CLAIMS COULD BE PAID, RATHER THAN BUYING TRASH TV TIME……………………. Hi, Craig. Good for you for telling Liberty what you think. Now there’s an idea for a LiMu Emu commercial! We get a Limu the emu and I cannot for the love of me, figure out why? Until someone with sense realizes that the campaign sucks, half of everyone hates it, and any benefit to sales is the result of the media buy rather than the ads themselves. Certainly not me. I am so annoyed by these commercials I wouldn’t take their insurance if it was free. We’re all just along for the ride. Why not try to be different, smarter, better? The proud mom whose son has no idea how to change a tire. Either Doug is going to swallow that tooth pick or a kid emulating Doug is going to swallow a tooth pick. Good companies value our feedback and consider it for future campaigns. But night after night of being molested awake by this metastasizing stupidity (as a tinnitus sufferer, it helps me to sleep with the TV on), has put me in desperate need of catharsis. They don’t make any sense. No, Jeff, the new Liberty Mutual commercials are dreadfully unfunny. Which means you are not alone–the round-the-clock stream of Liberty Mutual ad idiocy coming out of televisions across America is definitely striking a nerve. Great point, Nancy. WELCOME TO 2020, THE YEAR THE RACE FOR THE BOTTOM BEGAN, LIBERTY MUTUAL IS IN THE LEAD, WITH PROGRESSIVE, GEICO, AND ALLSTATE CLOSING THE GAP, THE TRUE WINNER TO THIS POINT, IS MY MUTE BUTTON. Yes, Gary. Either way, thank you for allowing a platform to vent about this most evil attack on humanity. Yes, I get it—the reporter character is there to surprise and capture viewers’ attention. These adds made me choose Allstate and I didnt even compare LM’s prices. Call this well funded tv advertising stuff brainwashing for the stupid in a lot of cases. One of my former copy colleagues, commenting on the Chevy “Real People” post, shared with me an ad he does like — the “Check On the Baby” spot from AT&T. Be in the know of how your TV Ad is performing. Ugh. . Thanks for your comment and stay tuned–I’ve just decided I’m going to review the “LiMu Emu & Doug” ads soon! ... Liberty Mutual’s new campaign has the market cornered. I would go out of my way not to get their insurance. Yes, I am one of those people who will never consider this insurance company solely because of their commercials. Some of it sticks. Then open it, to find it’s an ad for health insurance, with an application to purchase insurance. Thanks for sharing your comment! Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Liberty Mutual TV Commercials. But I think those advertisers are short-sighted. Thanks for bringing up that new ad with Doug and LiMu Emu speeding down the highway after another car. That’s the kind of stuff that gives marketing a bad name. I mute or change channels at first glimpse of ANY Liberty Mutual commercial. Yes, Leonardo. I have to mute the TV each time one comes on or I go into a rage. Yes, white males are almost universally reduced to bumbling idiots in today’s TV advertising, and I agree that it’s unhealthy. The goofy white beta male who throws his wallet into the harbor. Long story short, this educated consumer saved himself money by choosing not to prepay the insurance company for an accident he hadn’t had. Smart.”. . OMG, this article was SO GREAT! All rights reserved. Seems that Emus (Australian) eat lizards (Australian geckos) among other things. In any case, good luck with Allstate. This speaks to my soul! Even the “torque ratios.” That’s great because torque ratios are not a thing that any sane car buyer would calculate in regards to their purchase. Rest assured, Liberty is getting an earful. Thank god for Hulu! Hey Rob, So annoying I came here. I hate most TV commercials with the white-hot fire of a thousand suns—so it takes something special to get me riled. Bad ads can give a brand a bad name. All involved clap themselves on the back and congratulate each other as the media buyer spends millions of dollars to carpet-bomb the living shit out of an unsuspecting populace, and the rest is history.
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