No wonder she went to bed exhausted! the best smelling shampoo ever!!! And remember our motto: Friends don’t let friends buy fake vintage. Although the actress bestowed the virtues of the proteins, herbs, vitamins and minerals in the shampoo, the formula was not scientifically-based and the effectiveness of the shampoo was often the subject of debate. The company even hired a fresh-faced Kim Basinger to tell consumers that Body on Tap was “Brewed with 1/3 real beer…but don’t drink it!”. And of course she checked our scalps for interlopers (we were unaware of just why she was doing this but in a big family ANY personal attention from Mom was a gift) before the shampoo torture session. Great, Click the ‘Allow’ Button Above i want some flex from the 70s. They preferred to discreetly (seriously…they shipped it in unmarked trucks) supply their modified beer (chemically changed by the introduction of formaldehyde so it couldn’t be taxed as alcohol) to the Bristol-Myers factory for the production of Body on Tap. Who didn’t want to be her, that fresh scrubbed, soft pastel paragon of hair perfection. The print and television ads repeatedly showed how men were attracted to women with overly perfumed hair, and the message sent to female users was that they would have a bevy of strangers flock to them at the bar, hoping for an opportunity to sniff their hair. It’s current incarnations aren’t even tempting to those of us who loved the original wholeheartedly. From it’s launch in the late 1940s until it’s heyday in the 1970s, it managed to get your hair clean without a fragrance that was too he or too she meaning only one bottle was needed in the shower. By signing up, I agree to the Terms & to receive emails from POPSUGAR. 15 hours ago. 14 hours ago, by Grayson Gilcrease Workshirt. 15 hours ago, by Brea Cubit Body on Tap. To hammer this point home, Clairol hired the person with the most iconic short hair of the 1970s to be its spokesperson…Dorothy Hamill. Although it really did nothing to explain how the shampoo was natural, print ads for Earth Born always featured a pH test strip that had been dipped in the shampoo to let consumers know that the product was non-alkaline and had a low pH. Print and television ads showed models who were supposed to be as natural and wholesome as the girl next door, but in reality, they were some of up-and-coming models and actresses who would eventually define the decade. They capped that off with a literal lemon cap. Believe it or not, even shampoo brands can be representational of the era in which they were made and marketed. Required fields are marked *. 14 hours ago, by Maggie Ryan Another home remedy for lightening hair and giving you a healthy scalp is lemon juice. They refused to become involved in the marketing of the beer shampoo. As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. Sure, Farrah Fawcett made a career out of flaunting her long, beautiful hair, but many women in the 1970s wore their hair cut short. Jaclyn Smith and Farrah Fawcett, two future “Charlie’s Angels”, were Breck Girls, as was Brooke Shields and Erin Grey, who went on to play Wilma Deering in the television series, “Buck Rogers in the 25th Century.”. And it did smell really good, or should I say it had “a soft, young, breezy-fresh fragrance like meadows of wildflowers in spring.”. It’s herb and floral scent, art nouveau meets 1970s illustrations and emerald green color was alluring to those of us who fancied the idea of slowly walking through a meadow of wildflowers in a long, flowing gown. And some are still available at a store hear you: Prell, Breck and Wella Balsam among them. Sign up for our Fashion & Beauty newsletter. VW bug. Karen left the world of academic, quitting her job as a college professor to write full-time. The product contained one-third beer…Budweiser, to be exact. Twice as Nice had shampoo and conditioner in layers in one bottle. Dorothy Hamill, 1976 Olympic champion figure skater, was at the opposite end of the hair spectrum from Charlie’s Angels. Breck Shampoo was concocted in Springfield, MA in the mid 1930s and it probably would be a small but interesting footnote in beauty history, but those unforgettable ads made it a legend. Rest assured, no one thought the fragrance would be anyone thought that anyone would want to smell like beer, but luckily it didn’t actually smell like the Gillette Stadium parking lot after a Patriot’s game. "Lemon up" Shampoo was produced in response to this trend. Farrah Fawcett Shampoo. And if men are going to grow their hair to groovier lengths, they were going to need something to keep it manageable…another marketing opportunity Wella did not miss. Popular Lists Of Everything From The Groovy Era, Behind The Scenes With Hollywood's Grooviest Stars, Rare Photos You'll Never Find In History Books. Prell was marketed to both men and women. , 13 Beauty Brands Your Great-Grandmother Loved and You Should, Too, What to Know About Cryofacials, the Skin-Care Treatment Celebs Swear By to Chill Out, The Ordinary Products Are 23% Off All Month Long, but the Reason Why Is Even Better, The Most Badass Style Moments From Charlie's Angels That Make Us Miss the 2000s, It Took 140 Wigs and Over 1,000 Pairs of False Eyelashes to Create the Characters in The Witches, Young Jenna From 13 Going on 30 Re-Created This Iconic Style Moment For Halloween, Kaia Gerber and Jacob Elordi Were a Very Stylish Elvis and Priscilla Presley For Halloween. Please select the topics you're interested in: Would you like to turn on POPSUGAR desktop notifications to get breaking news ASAP? Of course, the side effect of lightening one’s hair to a sunny blonde was a big selling point of the shampoo. Your email address will not be published. Who remembers these vintage shampoo brands, mostly from the 1970s? “Gee Your Hair Smells Terrific” was both a product name and an aspiration for this 1970s brand from Andrew Jergens. Taking another look at these shampoos, that were popular in the seventies but have since gone out of business, is not only nostalgic but also shows us what things were important to people in the 1970s. Sports Memorabilia – Vintage Picks of the Week, Mourning Jewelry – Vintage Picks of the Week, Hello-Ween Treats – Vintage Picks of the Week. Double check. “Natural” was synonymous with healthy living in the 1970s. ☝️, Awesome, You’re All Set! Split ends were something of an obsession in the 1970s. It was only natural that Faberge, Inc. would strike a deal with Fawcett to release her own line of Farrah Fawcett Shampoo in 1978. I used most of the shampoos listed. Get your daily beauty fix right in your inbox. The brands in the aisle may have changed but the promises haven’t. This might be the record holder for the longest name of any seventies shampoo. Your email address will not be published. The company supports returning American veterans through a paid internship and job training program. In the 1970s, there was a big back-to-nature movement and many consumers began looking for all-natural, chemical-free products. Mennen’s advertising for their shampoo appealed to the denim and workshirt crowd with the understated promises and simple packaging. Dr. Scholl’s Sandals. Although some vintage shampoo brands have been consigned to memory alone, the Vermont Country Store, reviver of some of previously extinct products people love, sells new versions of Body on Tap, Gee Your Hair Smells Terrific and Lemon Up. Hardwick Clothing, founded in 1880, is the oldest, privately held apparel manufacturer in America. Who remembers these vintage shampoo brands, mostly from the 1970s? If you love vintage and love living the vintage lifestyle, you’re in the right place. Halo that “glorified” hair was around from the late 1930s to the 1970s. Denim. Breck. Farrah Fawcett’s famous hair made her a natural for promoting her own brand of shampoo in the 1970s, Farrah Fawcett Shampoo. Public School Air Raid Drills – Do You Remember? Check. The brands in the aisle may have changed but the promises haven’t. One of the best parts about being a little girl is sitting at your mother's vanity and staring at all the pretty products: perfume, powder puffs, and creams all encased in gorgeous jars. Revlon’s Flex is still around, but not with the formulation so beloved from the 1970s. Vintage Valentine gifts to make the heart pop! The shampoo was not well-known for getting hair clean or maintaining follicle health. With the introduction of its Short & Sassy Shampoo, Clairol tried to persuade these people that a totally different shampoo – one that was formulated for short hair – was needed to keep their cropped styles looking their best. Faberge Organics with its honey and wheat germ oil was aimed at natural women and men and it was early to the idea of going viral, suggesting you might want to tell 2 friends about how it worked. I am a vintage fanatic, collector and seller with a distinctly New England point of view. “Gee Your Hair Smells Terrific” was both a product name and an aspiration for this 1970s brand from Andrew Jergens. Instead, the product was made using a powerful floral fragrance that lingered in the hair long after the shower. ), and Protein 21. Body on Tap Beer Enriched Shampoo, another 1970s brand, claimed to be made with 1/3 actual beer. Still, so many women were desperate to have hair as lush, silky and full as Farrah Fawcett’s so they were willing to give the shampoo a try. Check. Lemon Up claimed that the citric acid in the lemon juice helped to rid the hair of unwanted build-up from other hair care products. Frizzies paranoia? Well, get ready for your daily dose of nostalgia, because these iconic beauty brands were likely favorites of your great-great-grandmother (some are over 200 years old)! Clairol had just what those of us who were sprinting to our stylist to get wedge cuts needed, Short & Sassy shampoo and conditioner. It promised the body we needed to make our cuts as spectacular as Dorothy’s. What Bristol Meyers was trying to capitalize on was the beauty hack of a beer rinse to add shine and body to your hair courtesy of the protein and sugar in beer. Founded in Rochester, NY in 1899, Hickey Freeman has been making fine menswear and suits for over 120 years. Between the fabulous fragrance and way cool packaging, it was absolutely impossible to not use it at least once. I’m not sure any of us knew why pH balance was important, but with the scientific testing with the test strip, we knew it had to be good. God, how I wish they’d bring them back!! “Charlie’s Angels” star Farrah Fawcett was the ultimate sex symbol of the 1970s and was known for her long, bouncy curls. Protein 21 shampoo was on that split end problem. Notify me of follow-up comments by email. My favorite things are the stuff of everyday life, things that were used and loved and have a history. Pictures That Show Just How Crazy 1970s Disco Really Wa... Vintage Ads From The Past That We Don't See Today. The best part about this history lesson is that you can still shop the originals today. As long as we humans groom ourselves, there will be shampoos and conditioners promising to keep our fur luxurious and lovely. Breck Shampoo and the Breck Girl. Vegetarian cookbooks like The Moosewood Cookbook, Diet for a Small Planet and the Vegetarian Epicure encouraged us to eat more natural foods, and Earth Born Shampoo encouraged us to lather up with shampoo with a natural pH balance. And it did smell really good, or should I say it had “a soft, young, breezy-fresh fragrance like meadows of wildflowers in spring.” I remember Ma lining up me and at least 3 to 4 of my five sisters at the ktchen sink to wash our hair with halo the night before any major holiday.
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